What he does?
Organizes advertising integrations with bloggers and https://telegram-store.com/catalog/product-category/channels/work. Searches for suitable Influencers, obtains their contacts, arranges for advertising with the blogger or his manager. Systematizes the information about the found bloggers and previous integrations. Monitors the market to find fast-growing Influencers.
The blogger manager can also pass the ToR, resolve controversial issues, report on integrations and analyze the effectiveness of advertising. But this is more often done by experienced specialists than by newcomers.
How much do they pay?
According to the Zarplan service, the median salary for managers working with bloggers is 51 thousand rubles. The average salary is about 82 thousand rubles. This is data on the salaries of specialists at three levels: junior, middle and senior.
How is the work arranged?
There is no fixed schedule: you can work whenever you want. The main thing is to respond quickly to messages from bloggers and managers, and in time to fulfill the task of finding Influencers.
What are the prospects?
“Grow up” to be an Influencer Marketer. He makes the ToR for advertising, chooses the sites for placement, decides which blogger to trust with the integration. He selects KPIs, analyzes the effectiveness of advertising and manages the budget for it. You can gain skills to work as an Influencer marketing manager at the course “Influencer marketing manager” from Skillbox.
What do you need to get started?
A great deal of insight is desirable: it will help you determine whether the blogger is suitable for the target audience and whether there will be no problems with him or her. You can get it by actively consuming content on YouTube, TikTok, VKontakte and other platforms.
Where to look for work? On job aggregators and websites of agencies that work with Influence Marketing. You can also find jobs on blogger exchanges – platforms that post information about Influencers.
Working in Influencer Marketing is a subtle diplomacy and a constant search for compromises, because you need to be able to take into account the interests of both the blogger and the client. But it’s also constant development, drive, new emotions and unique experiences.
Be prepared that you will have to try on completely different roles during the project:
- a copywriter, who writes the text for the blogger, taking into account his or her author’s slogan;
- a creator, who needs to come up with an unusual approach for publication;
- a producer, whose tasks include the complete organization of the process;
- a little – a psychologist, when you need to lift the blogger’s spirits for a better result.
- and many, many others.
If you want to grow in this field, be sure to trendwatch – follow social media news and flashy brand campaigns. Subscribe to new bloggers regularly to broaden your “Influencer horizons”, take time to read the news and social chronicles to understand which celebrities are worth working with and which have already entered into a scandal and will not suit you.
Don’t be afraid of difficulties, believe in yourself, and learn new professions with pleasure.